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What Makes a Good Design of Real Estate Brochure

A real estate brochure is an important tool that can bring success to a real estate business. Brochures is valuable in depicting any message you want for your target audience such as a brochure advertising the features and amenities of a luxury condominium tower, a brochure detailing the services of a real estate agency, or a direct mail piece that came with the mail to showcase a house being sold in your neighborhood. When it comes to real estate brochure design, right planning, good concept, good design principles, and application that can stand out from the rest are important. When it comes to brochure real estate design, it is important to share, plan carefully, and create a story focusing on your purpose and knowing your target audience.

Your business can surpass your competitors by having a well-designed real estate brochure to showcase your listings and your real estate services. You must learn how to strategize and plan to make your brochure appealing and eye-catching by deciding on a clear message, considering distribution, and adding a call to action. Grab a pencil and a paper to sketch the general scheme of your real estate brochure and imagine possible layouts for your pages, making as many versions as you want. According to the famous lines of Coco Chanel, “Before you leave the house, look in the mirror and take at least one thing off”, and the same principle applies in designing a real estate brochure. Are you showcasing a specific property, set of properties in a particular neighborhood, or your company as a whole? Where are you planning to distribute your brochure? Unlike digital brochures, printed brochures should be readable because you won’t be able to zoom in, manipulate the test, or change the brightness.

For digital brochures, it is important to add live links for your customers to interact with you via email, and optimize digital brochures for mobile usability. For digital real estate brochure, you can communicate via images and videos using the right colors, fonts, and texts. Your real estate brochure is incomplete without call to action. It is crucial to have a call to action to let your customer sign up to your email, contact you, or visit your website. Try to check the Global Citizens HQ with the use of eye catching text and banners in communicating their call to action. Allow us to help you with your real estate brochure design by visiting our homepage or website.

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